Best Online Bachelor's in Marketing Degree Programs
Production and consumption make the fiscal world go ‘round. The products we all buy are produced by companies that employ marketers to find ways of encouraging us to buy their brand of goods or services. Potential employees will find high demand in the marketing sector of jobs. The Bureau of Labor Statistics job outlook projects a growth of 8% in the “Advertising, Promotions, and Marketing Managers” sector. This rate is faster than the average job growth in any industry. Not only are you more sure of finding a job, but the median pay in these particular fields will provide a comfortable lifestyle at $132,620/year.
Now that you know that, it’s time to look at the educational options you have for earning a Bachelor’s in Marketing degree, which will allow you to work in this growing field. If you’re interested in the marketing industry, you are usually already a self-starter who may not have the time for a brick-and-mortar college experience.
Just like any on-campus classes, online classes are available to cover any area of the marketing field. You can focus on market research, sociology and psychology, product development and delivery, web marketing, public relations, brand management, and more. All are available through online degree programs.
An online Bachelor’s in Marketing degree can land you a job with all kinds of companies, for-profit and nonprofit, healthcare, big business, start-ups, social media, the list goes on. No matter what your product or service interests are, there is a marketer position to be had in that sector, so take a look at the best options for you in pursuing your own online Bachelor’s Degree in marketing.
Online Programs That Might Interest You
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.Rankings
EDsmart has dug through the data trenches to bring you an easy-to-read, easy-to-digest ranking of the Best Online Bachelor's in Marketing Degree Programs.
Schools are ranked based on four data points in three categories:
- Affordability (financial aid, net price)
- Student Satisfaction (retention rate)
- Academic Quality (4-year graduation rate)
- Student Outcome (return on investment per Payscale.com)
Each data point is ranked with equal weight. Schools received a weighted overall ranking score for each individual point mentioned above–100 being the highest score possible.
In the case of a tie in scoring, the average net price was the determining factor for which school received the higher rank–the lower the net price, the higher the ranking.
All data was gathered from the National Center for Education Statistics, Payscale.com, and school websites.
Best Online Bachelor's in Marketing Degree Programs
1. Arizona State University–ASU Online
Score: 100
Average Net Price: $11,163
Retention Rate: 86%
Graduation Rate: 66%
ROI: $451,000
Founded in 1885 in Tempe, Arizona, Arizona State University ASU Online is a public university. In 2023, it was ranked #1 in the U.S. for innovation and #14 overall in the U.S. News & World Report rankings of national universities. It also ranked tenth for best undergraduate teaching and 44th for best big colleges in the United States. ASU offers one of the best online marketing degree programs to prepare students to lead any organization to success. This bachelor's program provides students with the fundamental marketing knowledge and skills in marketing analysis that they need.
Additionally students will become equipped with decision-making and communication skills to help them thrive in the field. The focus of this degree program is learning how businesses plan, organize, run, and control their resources to reach their marketing goals.
Arizona state university – Tempe. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/arizona-state-university-tempe-1081
Arizona state university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/arizona-state-university/
Online bachelor of science in marketing. (2019). ASU Online. Retrieved from: https://asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-marketing/
2. University of Massachusetts–Amherst
Score: 98.6
Average Net Price: $20,926
Retention Rate: 91%
Graduation Rate: 76%
ROI: $468,000
University of Massachusetts – Amherst is a public university founded in 1863 in Amherst, Massachusetts. In 2019, this university ranked 37th for best colleges for veterans and 64th for best colleges in the nation. The Isenberg School of Management offers students an online bachelor's degree in Marketing.
The University of Massachusetts' bachelor's program in Marketing sets graduates up for jobs in sales, market research, and advertising. Graduates of the program are capable of being successful because U of M taught them creativity and realism along with how to analyze data to know what is currently trending These skills create top marketing students ready to enter the field.
University of Massachusetts – Amherst. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/umass-amherst-2221
University of Massachusetts – Amherst. (2019). Niche. Retrieved from: https://www.niche.com/colleges/university-of-massachusetts---amherst/
Marketing program overview. (2019). University of Massachusetts Amherst. Retrieved from: https://www.isenberg.umass.edu/programs/undergraduate/online/majors/marketing
3. Florida International University
Score: 98.4
Average Net Price: $12,503
Retention Rate: 88%
Graduation Rate: 64%
ROI: $355,000
Founded in 1972 in Miami, Florida, Florida International University is a public university. In 2019, this university ranked 12th for top performers on social mobility and 63rd for most innovative schools. This program will help steer students down a successful path of either retail, social media, e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. Graduates will have a foundation in marketing principals and strategy, consumer behavior, sales, research, and presentation skills.
Additionally, students will learn how to market specific products and ideas successfully. Students who join this program learn creative and critical thinking skills, marketing functions, ways to give customer value, and how to benefit companies and their stockholders.
Online Bachelor of business administration: BBA in marketing. (2019). Florida International University. Retrieved from: https://fiuonline.fiu.edu/programs/online-undergraduate-degrees/bachelor-of-business-administration-in-marketing.php
Florida international university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/fiu-9635
Florida international university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/florida-international-university/
4. Oregon State University
Score: 96.8
Average Net Price: $20,493
Retention Rate: 84%
Graduation Rate: 65%
ROI: $437,000
Oregon State University is a public university founded in 1868 in Corvallis, Oregon, offering an online business administration degree with an area of focus in marketing. In this program, students may learn all the necessities of marketing, such as market research, market segmentation and targeting, consumer behavior, marketing strategy, and management. OSU's marketing program option prepares its students with the knowledge to use necessary strategies to succeed in the complex business industry. This degree will help students get ready for a career in business along with establishing solutions to challenges that may arise. The faculty at OSU have plenty of experience in the business field themselves and are prepared to pass on that knowledge to their students. In addition, students main focus during the program will be innovation, entrepreneurship, and experiential learning.
Business administration. (2019). Oregon State University. Retrieved from: https://ecampus.oregonstate.edu/online-degrees/undergraduate/business/
Oregon state university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/oregon-state-3210
Oregon state university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/oregon-state-university/
5. Temple University
Score: 96.4
Average Net Price: $23,366
Retention Rate: 90%
Graduation Rate: 72%
ROI: $346,000
Temple University is a public university established in the year 1884 in Philadelphia, Pennsylvania. In 2019, this university ranked 3rd for top public universities in the state of Pennsylvania, 13th for best test-optional colleges in the United States, and 69th for best colleges for veterans. Temple University offers its students an incredible online Bachelor of Business Administration with a major in marketing. The marketing program teaches economic principles necessary for companies to succeed, and students of this program learn about the marketing strategies needed to gain more customers and create new products and ideas.
Additionally, promotional offers, innovation, the value of products and services, and the distribution thereof are all key focuses in the online degree program. Each student of Temple University will graduate with the professional skills and development needed to enter the career field of marketing. This program is one of the best online bachelor's in marketing that provides flexibility for all students, including new students, transfer students, adult students, and veterans.
Temple University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/temple-university-3371
Temple University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/temple-university/
Online bachelor of business administration (online BBA). (2019). Fox School of Business Temple University. Retrieved from: https://www.fox.temple.edu/undergraduate-bba/undergraduate-programs/online-bba/
6. East Carolina University
Score: 95.2
Average Net Price: $15,415
Retention Rate: 83%
Graduation Rate: 63%
ROI: $271,000
In 2019, ECU ranked 8th for top public universities in North Carolina and 39th for top performers on Social Mobility. East Carolina University offers an online bachelor's degree in Business with a focus on Marketing. Most students complete their first two years at a community college and then transfer to East Carolina University to be a part of this undergraduate online degree completion program. Otherwise, they will be fully prepared to enter the field of marketing and become successful in their careers.
Distance education. (2019). East Carolina University College of Business. Retrieved from: https://business.ecu.edu/distanceed/
Online undergraduate completion programs. (2019). East Carolina University ECU Online. Retrieved from: https://online.ecu.edu/online-programs/online-undergraduate-degree-completion-programs/
East Carolina University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/east-carolina-university-2923
East Carolina University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/east-carolina-university/
7. New Mexico State University
Score: 94.4
Average Net Price: $8,625
Retention Rate: 73%
Graduation Rate: 50%
ROI: $410,000
New Mexico State University is a public university founded in the year 1888 in Las Cruces, New Mexico. In 2019, this university ranked second for best colleges in New Mexico, which is impressive. New Mexico State University features a great online undergraduate marketing program. During the program students learn how to solve problems and meet customer needs with services, ideas, and products. The program aims to guide each of its students to succeed in the complex field of business and marketing. NMSU offers an exceptional program that can be obtained from anywhere by students. Some of the different things taught in the program are consumer decision processes, retail management, advertising strategy, international marketing, sports marketing, services marketing management, internet and social media marketing, and so much more.
Online BBA: marketing. (2016). New Mexico State University. Retrieved from: https://business.nmsu.edu/academics/undergraduate/online-programs/marketing/
New Mexico state university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/new-mexico-state-university-2657
New Mexico state university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/new-mexico-state-university/
8. Old Dominion University
Score: 94.2
Average Net Price: $15,368
Retention Rate: 79%
Graduation Rate: 57%
ROI: $363,000
Old Dominion University is a public university founded in 1930 in Norfolk, Virginia. Old Dominion University's online Bachelor of Science in Business Administration with a focus in marketing is known to be one of the top programs to help individuals succeed to the top of companies. The university strives to lead students to be ethical and thriving in the marketing field. Students learn how to analyze data information and develop creative solutions to solve any issues or problems in the field of marketing. Students in this program can attend live online class meetings and access all course materials online from anywhere in the world, which is a convenient option for busy students.
Marketing BSBA online. (2019). Old Dominion University. Retrieved from: https://online.odu.edu/programs/marketing-bsba
Old dominion university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/old-dominion-3728
Old dominion university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/old-dominion-university/
9. University of Wisconsin–Whitewater
Score: 94.0
Average Net Price: $14,310
Retention Rate: 80%
Graduation Rate: 62%
ROI: $267,000
The University of Wisconsin Whitewater is a public university founded in 1868 in Whitewater, Wisconsin. In 2019, this university ranked 4th for top public universities in Wisconsin, 38th for best colleges for veterans, and 61st for best regional universities in the Midwest. The University of Wisconsin Whitewater offers an excellent online Bachelor of Business Administration in Marketing. Students who attend this program will learn the behavior of people in searching for products and services. The program provides knowledge on consumer research, product development, creation of advertising and promotions, sales, pricing, and distribution. Students also gain the experience of essential functions in the marketing field, such as sales, creativity, analytical, and managerial skills. The online program offered at this school allows students to keep up with their responsibilities at work, home, and get an excellent education in the marketing field.
Marketing(2019). UW Board of Regents. Retrieved from: https://www.uww.edu/cobe/bachelors/degrees-and-majors/marketing
Online BBA program. (2019). UW Board of Regents. Retrieved from: https://www.uww.edu/cobe/bachelors/online-bba-degree
University of Wisconsin – Whitewater. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/uw-whitewater-3926
University of Wisconsin – Whitewater. (2019). Niche. Retrieved from: https://www.niche.com/colleges/university-of-wisconsin---whitewater/
10. Regis University
Score: 93.8
Average Net Price: $23,672
Retention Rate: 80%
Graduation Rate: 58%
ROI: $473,000
Regis University has a great online bachelor's program in Marketing along with a bachelor's in business with a marketing specialization. In these programs students learn about current trends, theories, skills, and ethical business practices. The faculty that teaches these courses are professionals in the field of marketing who use their own experiences to create a unique education for students. Each student that graduates from one of these programs will obtain the skills and knowledge to learn customer needs and wants, develop products and services, and sell the products in a competitive business world.
Bachelor of Science in business: Marketing specialization. (2019). Regis University. Retrieved from: https://www.regis.edu/CBE/Academics/Degrees-Programs/Undergraduate-Programs/BS-Business-Marketing.aspx
Regis University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/regis-university-1363
Regis University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/regis-university/
Further Reading: Cheapest Online Colleges
11. University of Alabama at Birmingham–UAB Online
Score: 92.4
Average Net Price: $17,535
Retention Rate: 83%
Graduation Rate: 56%
ROI: $255,000
The University of Alabama at Birmingham, UAB Online is a public university founded in the year 1969 in Birmingham, Alabama. In 2019, this university ranked 3rd for best colleges in the state of Alabama and 82nd for top public universities in the United States. The University of Alabama at Birmingham has an online marketing program that introduces students to sales techniques, marketing communications methods, multinational business practices, e-commerce, and entrepreneurial thinking. The business school is dedicated to leadership, innovation, and entrepreneurship. Some of the courses included in the marketing program are:
retail marketing,
distribution management,
professional selling,
marketing research,
marketing communications,
entrepreneurship and marketing planning,
business communications,
information systems,
operations management,
international marketing,
strategic marketing, and more.
Online bachelor of science in marketing. (2018). University of Alabama. Retrieved from: https://businessdegrees.uab.edu/marketing-degree-bachelors/
University of Alabama – Birmingham. (2019). Niche. Retrieved from: https://www.niche.com/colleges/university-of-alabama---birmingham/
University of Alabama – Birmingham. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/university-of-alabama-birmingham-1052
12. Concordia University–Saint Paul
Score: 92.2
Average Net Price: $18,392
Retention Rate: 68%
Graduation Rate: 59%
ROI: $368,000
Concordia University-Saint Paul is a private university founded in 1893 in St. Paul, Minnesota. In 2019, this university ranked 47th for best colleges for veterans, 53rd for best value schools, and 76th for best regional universities in the Midwest. Concordia University-Saint Paul offers a fully online Bachelor of Arts in Marketing for busy students that need flexibility within their schedule. Individuals who are busy working or have other life commitments but still want an education in marketing will do well in this program. Some people may like that this program does not have many lectures and mainly focuses on hands-on learning. This program helps students become great marketers and project managers, analyze the information that generates business, enter into a business or marketing career, and use the knowledge they learn to accomplish any challenges or opportunities that come their way.
Bachelor of Arts in marketing. (2019). Concordia University St. Paul. Retrieved from: https://online.csp.edu/academics/bachelor-of-arts-in-marketing
Concordia University-St Paul. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/concordia-st-paul-2347
Concordia University-St Paul. (2019). Niche. Retrieved from: https://www.niche.com/colleges/concordia-university---st-paul/
13. Northwood University–Michigan
Score: 91.8
Average Net Price: $24,587
Retention Rate: 75%
Graduation Rate: 68%
ROI: $293,000
Northwood University – Michigan is a private university founded in 1959 in Midland, Michigan. This program emphasizes hands-on experience to gain the necessary skills and the opportunity to construct one's own real-life marketing plan for the company for which they work.
The professors teaching the marketing program have experience as marketing professionals, and graduates of the program will be prepared to become respected leaders in their business career. The goal of Northwood University is to provide its students with an incredible entrepreneurial mindset to go far in the business world.
Marketing. (2019). Northwood University. Retrieved from: https://www.northwood.edu/academics/undergraduate/marketing
Northwood University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/northwood-university-8759
Northwood University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/northwood-university---midland/
14. Regent University
Score: 91.4
Average Net Price: $17,842
Retention Rate: 78%
Graduation Rate: 45%
ROI: $324,000
Regent University is a private Christian university founded in 1978 in Virginia Beach, Virginia. In 2019, it ranked 18th for best online colleges in the United States and 49th for top performers on social mobility.
Additionally, students will learn what influences the choice and behaviors of customers. The faculty and staff also help provide students with the skills of media and selling strategies, creative development, and communication. RU marketing students learn how to find and analyze data to make marketing decisions, think and communicate well, and understand strategies and social media tools. The professors are very experienced and educated in the marketing field as well.
B.S. in marketing. (2019). Regent University. Retrieved from: https://www.regent.edu/program/bs-in-marketing/
Regent University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/regent-university-30913
Regent University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/regent-university/
15. Linfield College
Score: 90.8
Average Net Price: $27,254
Retention Rate: 82%
Graduation Rate: 57%
ROI: $309,000
Linfield College is a private Christian college founded in 1858 in McMinnville, Oregon. In 2019, this school ranked 3rd for best value colleges in the state of Oregon and 86th for top performers on Social Mobility. Linfield College has one of the top online marketing degree programs in the United States. The program prepares students for several different positions in the marketing field, along with providing them with the necessary skills to succeed in their careers. The faculty and staff teach their marketing students how to think critically and communicate persuasively, which will help them learn the marketing processes and thrive in the workforce. Some of the topics students will discover and learn about are principles of economics, financial accounting, managerial accounting, business law, financial management, strategic management, organizational behavior, organization management, sales, sales management, promotions management, and international marketing. For those who wish to have a career goal in marketing, Linfield College will help them achieve it with their program.
Online marketing degree – overview. (2019). Linfield College. Retrieved from: https://www.linfield.edu/dce/degrees/online-marketing.html
Linfield College. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/linfield-college-3198
Linfield College. (2019). Niche. Retrieved from: https://www.niche.com/colleges/linfield-college/
16. Dallas Baptist University
Score: 90.6
Average Net Price: $25,334
Retention Rate: 74%
Graduation Rate: 59%
ROI: $345,000
Dallas Baptist University offers its students an online Bachelor of Business Administration or an online Bachelor of Business Studies with concentrations in Marketing. Both degree programs get students ready for careers in retail, sales management, advertising, brand management, service management, market research, and global marketing. The goal of this university's marketing department is "to provide a high-quality, Christ-centered education in marketing that will prepare me to be capable servant leaders in business."
Some critical components of the Bachelor of Business Administration are market research and analysis, promotional strategy, retail management and merchandising, professional selling and sales management, problem-solving in marketing, and consumer behavior. Some vital learning features of the Bachelor of Business Studies are financial accounting, managerial statistics, principles of management, business and public law, information systems on management, market research and analysis, principles of marketing, and more.
Marketing. (2014). Dallas Baptist University. Retrieved from: https://www.dbu.edu/professional/degrees-and-majors/bachelor-of-business-studies/marketing
Marketing degree requirements. (2014). Dallas Baptist University. Retrieved from: http://www3.dbu.edu/business/marketing_cr.asp
Marketing. (2003). Dallas Baptist University. Retrieved from: https://www3.dbu.edu/business/marketing.asp
Dallas baptist university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/dallas-baptist-university-3560
Dallas baptist university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/dallas-baptist-university/
17. Northwest Missouri State University
Score: 90.4
Average Net Price: $11,502
Retention Rate: 72%
Graduation Rate: 52%
ROI: $212,000
Northwest Missouri State University offers students an online Bachelor of Science in Marketing. This degree will provide students with the necessary tools to understand and meet their customer's needs. It will also provide students with the knowledge in advertising, personal selling, targeting customer groups, making products available to customers, and maintaining inventories necessary to succeed in the marketing career field. This program is very beneficial to students' success in the marketing field because it gives students opportunities to communicate with other businesses, complete essential projects in marketing, create a portfolio that makes them a viable competitor for job positions, and gets them ready for job interviews upon graduation.
B.S. marketing. (2019). Northwest Missouri State University. Retrieved from: https://www.nwmissouri.edu/online/programs/marketing.htm
Northwest Missouri State University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/northwest-missouri-2496
Northwest Missouri State University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/northwest-missouri-state-university/
18. Huntington University
Score: 90.4
Average Net Price: $21,892
Retention Rate: 81%
Graduation Rate: 62%
ROI: $44,800
In 2019, this university ranked 11th for best value schools, 23rd for best undergraduate teaching, and 40th for best regional universities in the Midwest. Huntington University's online Bachelor of Science in Marketing is perfect for those who may have busy schedules but are looking to gain education around their other life duties. Students will also gain knowledge in market research, marketing strategies, and consumer insights to learn hands-on how to prepare in the future. Either way, they will have all the essentials needed to succeed in the marketing field.
Marketing. (2019). Huntington University. Retrieved from: https://www.huntington.edu/adult-degree-programs/programs/marketing
Huntington University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/huntington-university-1803
Huntington University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/huntington-university/
19. University of Minnesota – Crookston
Score: 90.2
Average Net Price: $12,857
Retention Rate: 73%
Graduation Rate: 48%
ROI: $248,000
In 2019, this university ranked 1st for top public schools which is an impressive ranking, 6th for best online colleges in the United States, 21st for top performers on social mobility, and 39th for best regional colleges in the Midwest. The University of Minnesota Crookston offers an online Bachelor of Science in Marketing. Individuals who decide to pursue this program will be taught the skills and strategies to help them learn customer needs and desires, and they will also learn the challenges in the business field and how to think critically to succeed in the marketing field. The courses are hands-on which will require students to participate in marketing projects.
Marketing(2019). Regents of the University of Minnesota. Retrieved from: https://www.crk.umn.edu/academics/business-department/marketing/online
University of Minnesota – Crookston. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/university-of-minnesota-crookston-4069
University of Minnesota – Crookston. (2019). Niche. Retrieved from: https://www.niche.com/colleges/university-of-minnesota---crookston/
20. Pennsylvania State University–World Campus
Score: 89.6
Average Net Price: $19,221
Retention Rate: 57%
Graduation Rate: 39%
ROI: $483,000
Pennsylvania State University – World Campus is a public university established in 2000 that provides online bachelor's degree programs to students. Each online class is formatted for students to be able to access it on their own schedule. In 2019, this university ranked 5th for best online bachelor's program and 66th for best value colleges in Pennsylvania. Students can earn an online Bachelor of Science in Marketing from Pennsylvania State University – World Campus. This incredible program helps them to become ready to take on strategic marketing plans for any organization. Students at PSU can begin a career in the manufacturing and service industries or non-profit and public organizations. In addition to these courses, students must also pass business strategy, supply chain, and finance courses. This program also requires its students to complete a capstone project to show that they know how to develop a marketing plan.
Bachelor of Science in marketing. (2019). The Pennsylvania State University. Retrieved from: https://www.worldcampus.psu.edu/degrees-and-certificates/penn-state-online-marketing-bachelors-degree/overview
Pennsylvania State University – World Campus. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/education/online-education/pennsylvania-state-university-world-campus-6965/bachelors
Penn state world campus. (2019). Niche. Retrieved from: https://www.niche.com/colleges/penn-state-world-campus/
21. Indiana State University
Score: 88.8
Average Net Price: $13,012
Retention Rate: 66%
Graduation Rate: 44%
ROI: $258,000
Indiana State University is a public university founded in 1865 in Terre Haute, Indiana. This university offers its students an online Bachelor of Science in Marketing. The concentration that is currently available to online students is the Marketing Management concentration. For those interested in this program, the option of pursuing careers in fields such as sales, retail management, marketing research, marketing communications, and product management are made available through it. Some of the courses required are business-to-business marketing, motorsports marketing, non-profit and services marketing, and retail management.
Additionally, students in the marketing program also gain skills in critical thinking, leadership, and communication skills. Upon graduation, they will have sufficient knowledge of companies, customers, and products.
Marketing. (B.S.). (2019). Indiana State University. Retrieved from: https://www.indstate.edu/academics/online/undergraduate/marketing
Indiana State University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/indiana-state-9563
Indiana State University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/indiana-state-university/
22. Saint Leo University
Score: 88.8
Average Net Price: $18,456
Retention Rate: 72%
Graduation Rate: 41%
ROI: $312,000
Saint Leo University is a private Catholic university founded in the year 1889 in Saint Leo, Florida. Saint Leo University features an online Bachelor of Arts in Business Administration with a concentration in Marketing. This online program provides students with the fundamentals of marketing strategies, concepts, and functions, and how to identify customers' desires and necessities. For those looking to begin careers in sales, advertising, consumer relations, brand management, digital marketing, marketing management, retail services, small business, or international business, Saint Leo's online marketing program is perfect for them. The faculty and staff are also very experienced professionals in the field of marketing and are ready to prepare students for careers path in marketing as well.
Online marketing degree – BA in business administration. (2019). Saint Leo University. Retrieved from: https://www.saintleo.edu/online-marketing-degree
Saint Leo University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/saint-leo-university-1526
Saint Leo University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/saint-leo-university/
23. California Baptist University–CBU Online
Score: 88.8
Average Net Price: $31,231
Retention Rate: 77%
Graduation Rate: 63%
ROI: $168,000
California Baptist University - CBU Online is a private Christian university founded in 1950 in Riverside, California. In 2019 it ranked 15th for best undergraduate teaching, 25th for best colleges for veterans, and 43rd for best regional universities in the West. California Baptist University's online Bachelor of Science in Marketing provides students with knowledge of different marketing fields, which helps students to be competitive in the marketing field. The marketing courses offered will teach students how to figure out consumer needs and wants, come up with pricing strategies, and gain customer interest in products and services.
Bachelor of Science in marketing. (2019). California Baptist University. Retrieved from: https://www.cbuonline.edu/degrees/bachelor-of-science-in-marketing
California baptist university. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/california-baptist-university-1125
California baptist university. (2019). Niche. Retrieved from: https://www.niche.com/colleges/california-baptist-university/
24. Minot State University
Score: 88.6
Average Net Price: $10,806
Retention Rate: 70%
Graduation Rate: 43%
ROI: $137,000
Minot State University is a public university founded in 1913 in Minot, North Dakota. In 2019, this university ranked 4th for best colleges in North Dakota, 27th for best online colleges in the United States, and 32nd for top public schools. Minot State University provides an excellent option for a Bachelor's degree of Science in Marketing. It also offers countless opportunities in internships in the marketing field. Some of the courses taken during the program are business fundamentals, accounting, business communication, marketing, economics, statistics, marketing strategy, applied business research, consumer behavior, logistics, and managerial accounting. Minot University will ensure each student possesses the knowledge of contemporary marketing techniques that are proven to be effective before they enter the workforce.
Marketing. (2019). Minot State University. Retrieved from: https://www.minotstateu.edu/enroll/programs/marketing.shtml
Minot State University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/minot-state-2994
Minot State University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/minot-state-university/
25. Liberty University
Score: 87.8
Average Net Price: $27,573
Retention Rate: 83%
Graduation Rate: 44%
ROI: $152,000
Liberty University is a private Christian university founded in 1971 in Lynchburg, Virginia. In 2019, this university ranked second for best online colleges in the United States, which is an excellent ranking for those to consider while seeking an online education. The program helps students establish technical, creative, and business skills to prepare them for the marketing and business industry. Students will become digitally savvy as well as learn to attract clients and customers to sell products and grow their company. This degree will provide business skills along with marketing skills that will attract employers. During the program, students will learn about the consumer mindset and gain research and critical thinking skills. Graduates will be prepared to enter a career in a small business, corporate business, or a global business.
BS in business admin. – digital marketing and advertising. (2019). Liberty University. Retrieved from: https://www.liberty.edu/online/business/bachelors/business-administration/digital-marketing-and-advertising/
Liberty University. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/liberty-university-10392
Liberty University. (2019). Niche. Retrieved from: https://www.niche.com/colleges/liberty-university/
26. Fisher College
Score: 85.0
Average Net Price: $23,972
Retention Rate: 61%
Graduation Rate: 35%
ROI: $261,000
Fisher College is a private college founded in 1903 in Boston, Massachusetts. In 2019, this college ranked 1st for top performers on Social Mobility, 10th for best value schools, and 17th for best regional colleges in the North. The goal of the marketing department is to give students the necessary knowledge and skills "to communicate their analyses and solutions effectively in writing and orally." With this degree, countless opportunities are made available to begin careers in such establishments as banks, non-profit organizations, healthcare facilities, hospitality, law firms, marketing research, marketing consultants, branding, social media, digital marketing, and much more.
Marketing (BS). (2019). Fisher College. Retrieved from: https://www.fisher.edu/academics/undergraduate/marketing
Fisher College. (2019). U.S. News & World Report L.P. Retrieved from: https://www.usnews.com/best-colleges/fisher-college-2150
Fisher College. (2019). Niche. Retrieved from: https://www.niche.com/colleges/fisher-college/
