Best Online Bachelor's in Marketing Degree Programs [2025 Guide]
Online marketing degrees have become increasingly popular as businesses recognize the importance of digital strategies in today's competitive landscape. These programs offer students a chance to develop valuable skills in areas like social media management, data analytics, and content creation. With the rise of e-commerce and digital advertising, the demand for skilled marketing professionals continues to grow.
Marketing careers offer promising prospects for graduates. The field provides opportunities for creativity, strategic thinking, and data-driven decision making. As companies invest more in their online presence, marketing professionals play a crucial role in shaping brand identities and driving customer engagement. Online degree programs in marketing provide flexible learning options for students seeking to enter this dynamic field or advance their existing careers.
Key Points
- Online marketing degrees equip students with in-demand digital skills
- Marketing careers offer strong salary potential and growth opportunities
- Flexible online programs cater to working professionals and career changers
Popular Online Marketing Degree Programs
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.Rankings
EDsmart has dug through the data trenches to bring you an easy-to-read, easy-to-digest ranking of the Best Online Bachelor's in Marketing Degree Programs.
Schools are ranked based on four data points in three categories:
- Affordability (financial aid, net price)
- Student Satisfaction (retention rate)
- Academic Quality (4-year graduation rate)
- Student Outcome (median salary 6 years after attending)
Each data point is ranked with equal weight. Schools received a weighted overall ranking score for each individual point mentioned above–100 being the highest score possible.
In the case of a tie in scoring, the average net price was the determining factor for which school received the higher rank–the lower the net price, the higher the ranking.
All data was gathered from College Scorecard and school websites.
Best Online Bachelor's in Marketing Degree Programs
University of Minnesota-Twin Cities
Location: Minneapolis, MN
Admission Rate: 75%
Average SAT Score: 1355
Undergraduate Enrollment: 30,560
Accreditation: Higher Learning Commission
Average Cost of Attendance: $27,446
In-state Tuition and Fees: $15,859
Out-of-state Tuition and Fees: $35,099
Median Total Debt After Graduation: $19,500
Median Earnings (10 years): $69,020
Florida International University
Location: Miami, FL
Admission Rate: 64%
Average SAT Score: 1154
Undergraduate Enrollment: 39,277
Accreditation: Southern Association of Colleges and Schools Commission on Colleges
Average Cost of Attendance: $19,666
In-state Tuition and Fees: $6,565
Out-of-state Tuition and Fees: $18,963
Median Total Debt After Graduation: $16,500
Median Earnings (10 years): $60,249
Oregon State University-Cascades Campus
Location: Bend, OR
Admission Rate: 79%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 1,040
Accreditation: Northwest Commission on Colleges and Universities
Average Cost of Attendance: $25,731
In-state Tuition and Fees: $11,628
Out-of-state Tuition and Fees: $32,763
Median Total Debt After Graduation: $21,221
Median Earnings (10 years): $64,010
Temple University
Location: Philadelphia, PA
Admission Rate: 80%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 23,697
Accreditation: Middle States Commission on Higher Education
Average Cost of Attendance: $33,768
In-state Tuition and Fees: $21,135
Out-of-state Tuition and Fees: $35,608
Median Total Debt After Graduation: $24,395
Median Earnings (10 years): $63,727
East Carolina University
Location: Greenville, NC
Admission Rate: 92%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 20,385
Accreditation: Southern Association of Colleges and Schools Commission on Colleges
Average Cost of Attendance: $23,104
In-state Tuition and Fees: $7,325
Out-of-state Tuition and Fees: $23,602
Median Total Debt After Graduation: $22,750
Median Earnings (10 years): $55,146
University of Wisconsin-Whitewater
Location: Whitewater, WI
Admission Rate: 82%
Average SAT Score: 1090
Undergraduate Enrollment: 8,893
Accreditation: Higher Learning Commission
Average Cost of Attendance: $18,326
In-state Tuition and Fees: $7,864
Out-of-state Tuition and Fees: $17,039
Median Total Debt After Graduation: $23,188
Median Earnings (10 years): $55,356
Western Governors University
Location: Salt Lake City, UT
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 112,807
Accreditation: Northwest Commission on Colleges and Universities
Average Cost of Attendance: $14,042
In-state Tuition and Fees: $8,010
Out-of-state Tuition and Fees: $8,010
Median Total Debt After Graduation: $11,116
Median Earnings (10 years): $60,615
Bay Path University
Location: Longmeadow, MA
Admission Rate: 76%
Average SAT Score: 1080
Undergraduate Enrollment: 1,263
Accreditation: New England Commission on Higher Education
Average Cost of Attendance: $46,775
In-state Tuition and Fees: $35,781
Out-of-state Tuition and Fees: $35,781
Median Total Debt After Graduation: $24,901
Median Earnings (10 years): $55,383
Regis University
Location: Denver, CO
Admission Rate: 76%
Average SAT Score: 1149
Undergraduate Enrollment: 2,239
Accreditation: Higher Learning Commission
Average Cost of Attendance: $52,045
In-state Tuition and Fees: $42,220
Out-of-state Tuition and Fees: $42,220
Median Total Debt After Graduation: $25,000
Median Earnings (10 years): $72,105
Minot State University
Location: Minot, ND
Admission Rate: 93%
Average SAT Score: 1025
Undergraduate Enrollment: 2,168
Accreditation: Higher Learning Commission
Average Cost of Attendance: $17,273
In-state Tuition and Fees: $8,508
Out-of-state Tuition and Fees: $8,508
Median Total Debt After Graduation: $19,609
Median Earnings (10 years): $51,759
Kennesaw State University
Location: Kennesaw, GA
Admission Rate: 68%
Average SAT Score: 1133
Undergraduate Enrollment: 38,051
Accreditation: Southern Association of Colleges and Schools Commission on Colleges
Average Cost of Attendance: $24,808
In-state Tuition and Fees: $5,786
Out-of-state Tuition and Fees: $17,040
Median Total Debt After Graduation: $23,833
Median Earnings (10 years): $57,552
Concordia University-Saint Paul
Location: Saint Paul, MN
Admission Rate: 69%
Average SAT Score: 1190
Undergraduate Enrollment: 2,760
Accreditation: Higher Learning Commission
Average Cost of Attendance: $33,714
In-state Tuition and Fees: $24,400
Out-of-state Tuition and Fees: $24,400
Median Total Debt After Graduation: $17,832
Median Earnings (10 years): $59,871
Colorado State University Global
Location: Aurora, CO
Admission Rate: 97%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 6,333
Accreditation: Higher Learning Commission
Average Cost of Attendance: $20,440
In-state Tuition and Fees: $8,400
Out-of-state Tuition and Fees: $8,400
Median Total Debt After Graduation: $25,000
Median Earnings (10 years): $76,813
Webster University
Location: Saint Louis, MO
Admission Rate: 55%
Average SAT Score: 1153
Undergraduate Enrollment: 2,174
Accreditation: Higher Learning Commission
Average Cost of Attendance: $44,148
In-state Tuition and Fees: $29,840
Out-of-state Tuition and Fees: $29,840
Median Total Debt After Graduation: $23,000
Median Earnings (10 years): $50,876
Franklin University
Location: Columbus, OH
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 5,117
Accreditation: Higher Learning Commission
Average Cost of Attendance: $25,199
In-state Tuition and Fees: $9,577
Out-of-state Tuition and Fees: $9,577
Median Total Debt After Graduation: $20,836
Median Earnings (10 years): $51,892
Louisiana State University-Shreveport
Location: Shreveport, LA
Admission Rate: 89%
Average SAT Score: 1091
Undergraduate Enrollment: 2,137
Accreditation: Southern Association of Colleges and Schools Commission on Colleges
Average Cost of Attendance: $18,196
In-state Tuition and Fees: $7,327
Out-of-state Tuition and Fees: $20,481
Median Total Debt After Graduation: $22,500
Median Earnings (10 years): $47,477
Bellevue University
Location: Bellevue, NE
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 10,318
Accreditation: Higher Learning Commission
Average Cost of Attendance: $31,587
In-state Tuition and Fees: $8,790
Out-of-state Tuition and Fees: $8,790
Median Total Debt After Graduation: $20,000
Median Earnings (10 years): $61,289
Capella University
Location: Minneapolis, MN
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 13,275
Accreditation: Higher Learning Commission
Average Cost of Attendance: $21,572
In-state Tuition and Fees: $14,328
Out-of-state Tuition and Fees: $14,328
Median Total Debt After Graduation: $14,968
Median Earnings (10 years): $42,189
Liberty University
Location: Lynchburg, VA
Admission Rate: 99%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 48,408
Accreditation: Southern Association of Colleges and Schools Commission on Colleges
Average Cost of Attendance: $41,963
In-state Tuition and Fees: $22,511
Out-of-state Tuition and Fees: $22,511
Median Total Debt After Graduation: $24,500
Median Earnings (10 years): $44,813
Purdue University Global
Location: West Lafayette, IN
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 33,339
Accreditation: Higher Learning Commission
Average Cost of Attendance: $13,945
In-state Tuition and Fees: $10,134
Out-of-state Tuition and Fees: $14,445
Median Total Debt After Graduation: $26,078
Median Earnings (10 years): $36,596
Colorado Technical University-Colorado Springs
Location: Colorado Springs, CO
Admission Rate: Data unavailable
Average SAT Score: Data unavailable
Undergraduate Enrollment: 22,315
Accreditation: Higher Learning Commission
Average Cost of Attendance: $22,634
In-state Tuition and Fees: $12,696
Out-of-state Tuition and Fees: $12,696
Median Total Debt After Graduation: $29,832
Median Earnings (10 years): $37,180
Southern New Hampshire University
Location: Manchester, NH
Admission Rate: 96%
Average SAT Score: Data unavailable
Undergraduate Enrollment: 138,138
Accreditation: New England Commission on Higher Education
Average Cost of Attendance: $36,121
In-state Tuition and Fees: $15,380
Out-of-state Tuition and Fees: $15,380
Median Total Debt After Graduation: $21,082
Median Earnings (10 years): $50,318
Common Courses in Online Marketing Bachelor's Programs
Online marketing degree programs cover key topics to prepare students for careers in the field. Typical subjects include:
- Market Research and Analytics
- Consumer Behavior
- Digital Marketing
- Advertising Principles
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Public Relations
- Business Ethics
- Marketing Communications
These courses build skills in analyzing data, understanding customers, and creating effective marketing campaigns across channels.
Career Opportunities for Marketing Bachelor's Graduates
Employment Prospects by Field 2022-2032
A marketing bachelor's degree opens doors to various career paths. Public relations roles are expected to grow 6% in the next decade. These jobs involve managing company reputations and communications.
Market research positions are projected to increase by 13% from 2022 to 2032. This translates to over 116,000 new jobs. These analysts help companies understand consumer behavior and market trends.
Entry-level positions in advertising and public relations are common starting points for graduates. Some may choose to focus on logistics, helping businesses manage their supply chains and product distribution.
For those interested in data, market research offers promising prospects. With experience or further education, graduates can aim for leadership roles like marketing director or sales manager.
| Career | Median Annual Pay (2023) | Job Growth (2022-2032) |
|---|---|---|
| Advertising Manager | $131,870 | 8% |
| Marketing Writer | $73,690 | 5% |
| Market Researcher | $74,680 | 8% |
| PR Specialist | $66,750 | 6% |
| Social Media Expert | $50,976 | Not Available |
These figures show the range of opportunities available to marketing graduates. Each path offers unique challenges and rewards in the dynamic field of marketing.
Key Factors to Consider When Selecting an Online Marketing Degree
When picking an online program for a bachelor's in marketing, students should think about:
- Program accreditation
- Faculty expertise
- Curriculum relevance
- Internship opportunities
- Career services
- Tuition costs
- Financial aid options
- Flexibility of course schedules
- Technology platforms used
- Networking possibilities with peers and alumni
- Graduation rates
- Job placement statistics
